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Apple has successfully branded itself as the computer for creative professionals, and it’s this slightly elite image that allows them to charge higher prices than their competitors to this day. Apple did this with their tagline ”Think Different.” The tagline perfectly embodied the idea that Apple is unique and so are their customers.
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The best taglines capture the “personality” of the business. A great tagline will stay with someone even if they only hear it once. Domino’s Pizza’s original “Fresh, hot pizza delivered in 30 minutes or less, guaranteed” is a classic example of this principle. Remember that you may only have a few moments to get your customer’s attention. The goal? To leave a key brand message in consumers’ minds so that, if they remember nothing else from an advertisement, they’ll remember the tagline. Plus, they’re simpler to understand and remember. Both formats grab consumers’ attention more readily than the name a company or product might. While logos are visual representations of a brand, taglines are audible representations of a brand. In many ways, they’re like mini mission statements.Ĭompanies have taglines for the same reason they have logos: advertising. In business, a tagline is “a catchphrase or small group of words that are combined in a special way to identify a product or company,” according to ’s small business encyclopedia. They have been so good at expressing what they do that companies are known by them. How do you express a complex company image and commitment to quality in three words? Exactly! It’s not easy.ĭespite the difficulty, some companies have managed to successfully create taglines that are not only clever, but memorable. Most people think that writing less is easier than writing more – so wrong! Taglines are a painful example of that. Marketing taglines are not easy to write. 15 Companies you Recognize Just from their Tagline